This month, after nearly 18 years of AdWords, Google is rolling out simpler branding and solutions for their advertising products.
As part of this transition, Google AdWords is changing to become Google Ads, encompassing the many ways Google and marketers like OSIM are helping businesses connect with potential customers at every step of the consumer journey through search, text, video, and display ads, and more.
The change to the new Google Ads brand will be taking place over the month of July.
"Mobile is now a huge part of our everyday lives. People quickly switch from searching for products, to watching videos, browsing content, playing games and more. As a result, marketers have more opportunities to reach consumers across channels, screens and formats."
- Sridhar Ramaswamy, Google Senior VP, Ads & Commerce
For OSIM's clients advertising on Google, the new Google Ads branding will be included in the detailed campaign summary reports sent monthly starting with July's summary report, sent at the beginning of August.