Edee's Place is a great location for skates, apparel and dance wear. Edee's website has grown and evolved over the years.
The website is used as a communication source but moreso as a catalog so customers can explore what is offered in store. Most users then visit the store to make purchases however online ordering has created a larger market both inside and outside of Canada.
The website and ecommerce system were recently upgraded to make it easier to use for both site visitors and the administrator to use and navigate.
The OSIM Website OS Content Management System powers the website and it includes custom shipping solutions that can be changed at any time as required. All of the website's content is managed by staff at Edee's Place and payment is taken online through Internetsecure.
From top to bottom, the structure of edeesplace.com is built with search engine optimization in mind to ensure that buyers searching for her products in Google can find and connect with the store.
Google AdWords is a major component of Edee's Place's marketing strategy.
OSIM manages the Edee's Place AdWords campaigns, keeping the store's ads visible for the many keywords and products that drive qualified sales leads right to the items the searcher is interested in buying.
Along with the rest of the world, Edee's found that more and more customers were viewing the site from their mobile devices. OSIM was there to help Edee's Place make the transition to a responsive design that now allows them to meet their customers needs no matter the platform.