Separate from “organic searches”, paid online advertising allows businesses to to reach their marketing goals by building brand awareness, greater site views to request quotations or subscriptions and also by generating greater sales while building your client base.
Search Engine Advertising, or “Pay Per Click” (PPC) Advertising not only allows you to reach more potential customers but directly reach those that are actively and intentionally looking for the services that you offer. This ensures that you only pay for qualified leads. Growing businesses and small businesses with a regional client base to draw from stand to benefit immensely from this program.
Up until recently, websites were only viewed on desktop and laptop computers and because of this they were only designed to fit these screens. But things have changed.
Now smartphones and tablets have become commonplace to such a degree that some estimates measure that by 2014 the number of mobile web users will overtake that of desktop users by a count of around 1.7 billion to 1.65 billion. Mobile users are already swiftly gaining pace as the gap between the two narrows. This provides your business with a great opportunity to set itself apart from much of the competition by keeping up with technology as it progresses towards an increasingly mobile world.