SEO, or Search Engine Optimization, has been a cornerstone of online success for years. In simple terms, SEO is about getting your website to appear at the top of search results for the keywords your customers are actively searching for. While it sounds straightforward, achieving effective SEO is more complex.

For instance, if your business specializes in closet organizers within a specific region, you'd want to appear in search results when people in your area look for terms like “custom closet organizers” or “custom closets.” In 2024 and beyond, this remains one of the most common ways for businesses to connect with new customers.

Successful SEO involves several components, and over a series of posts, we’ll share how OSiM approaches SEO strategies and measures success for both small and large businesses. Here are a few initial steps you can take.

Begin by searching for your business using keywords that customers might use to find your products or services. Don’t focus on your exact business name—this will appear naturally over time. Instead, identify keywords related to your offerings to maximize visibility in organic search results.

After determining where your website currently ranks, it’s time to assess your content. Look for targeted keyword phrases (like “custom closet organizers”) within your site content, headlines, and links. Ensure they’re included naturally. Avoid “keyword stuffing”—overusing keywords can make content hard to read, and search engines may penalize your site if it appears manipulative.

Factors like website speed, strong coding, and high-quality, relevant content play a significant role in SEO. If your site ranks low or isn’t appearing in search results, a review and improvement of these areas can often make a big difference.

If you need support in refining your SEO strategy, OSiM is here to help. Feel free to DM us or reach out to glen@osiminteractive.com.